10 Channels to Attract New Customers to Your Business
Mateo Velasquez
2 min read
Struggling to bring in new customers?
Your social media is active, you’ve tried some ads, but the leads have dried up?
Here are 10 effective channels your brand can activate to reach new potential customers — even in saturated markets.
1. Word of Mouth / Referrals
Happy customers are your best marketing asset.
Encourage referrals with incentives or by offering an experience so good they’ll recommend you naturally.
2. Public Relations and Media Coverage
Appearing in interviews, articles, or sponsored news features positions your brand as credible and noteworthy.
Well-placed PR can give you access to audiences you wouldn’t reach otherwise.
3. Search Engines (SEO + SEM)
People are searching — but are you showing up?
Focus on organic SEO for long-term visibility, and use Google Ads (SEM) to capture high-intent leads right when they’re looking.
4. Social Media Advertising
Platforms like Meta (Facebook/Instagram), TikTok, and LinkedIn offer precise targeting tools.
This lets you reach the right people — even if they’ve never heard of your brand before.
5. Offline Advertising
Don’t overlook traditional media:
Billboards in high-traffic areas
Print ads in niche magazines
Radio spots with wide reach
It’s especially effective for local businesses or older demographics.
6. Content Marketing
Create valuable, engaging content that speaks to your audience’s needs and interests.
Think blogs, videos, carousels, podcasts — content builds trust before the first sale.
7. Email Marketing to Targeted Lists
Email remains one of the highest ROI channels when done right.
Reach out to your own database — or partner with someone else’s — to share offers, updates, or useful content.
8. Influencer Marketing
Collaborate with creators your target audience already follows and trusts.
A well-executed recommendation from the right profile can outperform any traditional ad.
9. Strategic Brand Partnerships
Find non-competing brands that share your ideal audience.
Offer bundled promotions, cross-promotions, or co-branded experiences that benefit both sides.
10. Industry Events and Trade Shows
Being present at the right events puts your brand directly in front of decision-makers.
It builds awareness and creates personal connections that digital sometimes can’t match.
Final Thoughts
You don’t need to be everywhere.
You need to be in the right places — where your audience is, and where your message fits.
Test, track, and refine. Because your next best customer might come from a channel you haven’t tried yet.