3 Key Criteria for Choosing Where Your Brand Should Show Up
Mateo Velasquez
1 min read
Trying to decide where to advertise your brand? You don’t have to overthink it. Just ask yourself three essential questions to determine if a media channel is right for your brand.
1. Where and when should I show up to reach my target audience?
Media platforms are vehicles that deliver your offer to potential customers. If a channel struggles to reach your audience or capture their attention, it’s likely not the right fit.
Being present isn’t enough. You have to be in the right place at the right time.
2. Does the format allow me to communicate my product’s key attributes?
Not every product fits every channel. For example, you can advertise paint on the radio, but the visual attributes like color, shine, and finish won’t be conveyed effectively.
Each product has features that require the right format to be fully appreciated.
3. What does the platform say about my brand?
The context of your appearance matters. A billboard in a luxury mall sends a completely different message than an ad in a subway station.
Where your brand appears also communicates your positioning.
Every media choice reflects who you are, what you stand for, and who you want to connect with.
In short, media channels serve as…
Vehicles → to deliver your offer
Platforms → to amplify your message
Messages → that shape brand perception
Don’t just show up — choose intentionally. The right platform elevates your brand. The wrong one can weaken it.