3 Meaningful Marketing Ideas for International Women’s Day (Beyond the Typical Discount)

March 8th is approaching, and if you still don’t know how to engage your brand with International Women’s Day in a powerful and respectful way, here are three authentic marketing ideas that go beyond the cliché and actually create impact.

1. Highlight the women on your team

Women’s Day is not just a celebration — it’s a commemoration of ongoing struggles and achievements. Use your platform to spotlight the women behind your brand and their contributions.

Here you have some ideas:

• Short social media interviews

• Stories about their work and voice

• A special section on your website to honor them

This shows your brand values equality and gives visibility to the real people that shape your company.

2. Take action and support real causes

Collaborate with an NGO or women’s rights organization that aligns with your brand’s purpose. Donate, amplify their message, or co-create a campaign. Support those already doing the work and avoid speaking over them.

This isn’t about performative allyship — it’s about real impact.

3. Celebrate your female consumers

Use user-generated content (UGC) to invite your customers to share how they connect with your brand. Real stories build trust and strengthen emotional bonds.

You could:

• Create a custom hashtag

• Run a content contest

• Share their quotes and images on your platforms

Women’s Day is more than a seasonal trend

Use March 8th as a chance to reaffirm your brand’s commitment to gender equity, both internally and externally.

But be warned: if you’re only joining the conversation to ride a trend, it will show. Don’t be opportunistic — your audience will notice.