What Is a Brand and How Can It Boost Your Sales by Over 15%?
Mateo Velasquez
1 min read
Your product or service is good—but it's not selling as expected. Sound familiar? The problem might not be what you're offering, but how your brand is perceived.
What Is a Brand and Why Does It Matter?
A brand is more than just a cool logo or catchy name. It’s a perception, a story, a promise. It’s everything people think and feel about your business when you're not around.
The Study That Proves It
A revealing test compared consumer preferences between two competing food brands: Brand A and Brand B.
In the blind test, with no brand names shown, 49% preferred Brand A and 51% Brand B.
In the named test, when the brands were revealed, only 33% preferred Brand A while Brand B surged to 67%.
Key insight: branding alone increased preference by 16 percentage points.
Why Does This Happen?
Because strong brands inspire trust, trigger emotions, and build long-term loyalty. Consumers don't just choose products—they choose brands they relate to.
How Can You Make People Prefer Your Brand?
Here are three steps to start:
Define what your brand stands for: What do you want people to feel and associate with your brand?
Create a clear and consistent story: across your visuals, voice, and customer experience.
Be consistent: great brands are built through repeated, coherent impressions.
Conclusion
A well-positioned brand can instantly increase your chances of being chosen by more than 15% of consumers. It’s not magic—it’s strategy. Start by defining your brand’s essence and build from there.